For a leading pharma company dedicated to the research and development drugs for patients with
rare diseases, access to intel on its market and customers is paramount. But the quality of
intelligence they received from their existing vendor — a market research firm was substandard.
duplicate content, a lack of structure — even support was pretty abysmal.
Implementing Contify's AI—enabled Market and Competitive Intelligence platform enabled the organization to quickly gather and structure information from a long list of sources including those that are tough to track. With access to a unified and well-structured view of essential intelligence, the company's team was able to easily create personalized newsletters disseminate intelligence alerts to their strategy team and senior leadership.
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