Company tracking
In terms of functionality, Contify’s Market Intelligence platform is built around company tracking. A research analyst
can simply log into the platform, add the companies that she needs to track, and voila - the platform will generate a feed
of real-time intelligence on these companies.
Unlike traditional research databases, which require a user to write complex search queries to find useful information on
companies, Contify’s company tracking comes pre-built with search queries that have been refined over years by our analysts
and machine learning algorithms over years to surface information that qualifies as intelligence.
Custom topics
The research firm was tracking over a thousand companies. But in every research category, they only wanted to get information
for the companies that was about said categories.
For instance, they were tracking General Motors under the electric vehicles category. But instead of having to deal with a
firehose of information on the company, they only wanted updates that pertained to General Motors’ work in the electric vehicles market.
In order to source information in this restricted and targeted fashion, our analyst team created custom topics based on a combination of
several keywords. One of the research categories was precision medicine under which 300+ companies were being tracked.
Examples of keywords used to source relevant information for this category included Precision Medicine, Personalized Medicine, Targeted
Therapeutics, Next Generation Sequencing (NGS), Gene Therapy, Molecular Diagnostics, Companion Diagnostics, Precision Drug Oncology, EHR/EMR
Pharmacogenomics, and several more. Examples of articles sourced under precision medicine include: